Clients ranged in age from 20 to 50 years, and were from all walks of life, Mrs Briscoe said.
"The people that get them done are quite respectable people."
However it remained a discreet service.
"Not a lot of guys talk about it. It's still on the verge of becoming a trend in New Zealand. We are so far behind everyone else."
Emilie Jones, owner of Synergy Vitality Spa, moved to Tauranga from Auckland a year ago.
While Brazilian treatments for men were not as popular in the Bay as in Auckland, she said male waxing in general was trending upwards.
"It's getting more common that men want to be hairless as well as females," she said.
The salon did one or two manzilians'a month, although only two of the four beauty therapists at the salon were comfortable doing the $95 treatment, she said.
Male clients gave various reasons for going under the wax - from improving sports performance to being sent in by their girlfriends.
"The last one I did was a dare," she said.
At $70, ongoing maintenance was slightly cheaper than the initial treatment, but not all were repeat customers.
"If they knew more males were getting it done they probably would come back," she said.
She recommended taking painkillers before getting into the chair.
"Men don't have as high a pain threshold as females," she said.
Salon One owner Angela King said men were "definitely looking after themselves" more than they used to.
"There are a lot more men having waxing, not just to the full extent of a Brazilian.
"There is the extended bikini line, legs, backs, chest ... They want to feel good.
"We have been turning ourselves inside out for years trying to please our partners. Now men are trying to please their women."
Several men booked into the salon for a Brazilian each month, Miss King said.
"I remember the first day we opened, and men were ringing up asking if we did Brazilians. There's definitely a good market out there."
Alison Templeton, who co-ordinates the beauty programmes at the Bay of Plenty Polytechnic, said, while male Brazilians were not part of the curriculum, they were a growing trend.
"It's definitely something industry wants," she said.
Training tended to be provided by the companies that supplied waxing products, she said.
"It's a post-graduate thing."
Some students expressed an interest in learning how to do the treatment, but there were those who "wouldn't want to go there" for cultural reasons, she said.
"It doesn't sit right with them."
It was more popular in Auckland, which was probably the indictor for Tauranga, Mrs Templeton said.
