You might have last used it to accentuate your spiral perm in 1989 but it's time to take another look at mousse.
The foamy hair product is back with a vengeance and celebrity hairdresser Richard Kavanagh uses "gallons and gallons" of the sticky stuff.
"It's my number one product of the season," he
said.
Kavanagh is an expert in the world of hair. He's styled the tresses of countless celebrities and models including Naomi Campbell and Gisele and has styled fashion shows including Marc Jacobs, Nina Ricci and Versace at fashion weeks in New York, Paris and Milan.
The Auckland-based hairdresser's latest venture is as creative director for the Rodney Wayne salon chain.
He's been schooling the salon's 650 staff on how to bring a more fashion-forward edge to their work and was in Tauranga this week to discuss the latest styles.
The Bay of Plenty Times caught up with him to get tips on the hottest hairstyles for summer - and why we should all be buying mousse.
SUMMER HAIRThe biggest trend for summer is "long, flowy, voluminous hair", Kavanagh says.
Style icons include Miley Cyrus or Taylor Swift, in a style which he describes as "casual glamorous".
"For summer I think there's a general theme which is really casual and really relaxed.
"You've got this beautiful wave which has a beachy texture."
Kavanagh says this summer has the feel of the "free-living 70s" about it.
"It's the joie de vivre of the era."
How to get it:
Ladies, step away from the straightening irons.
While tools like GHDs have been a girl's best friend for the last few years, the straightening iron has been replaced by the curling iron as the styling tool of choice.
"Working with curling irons to get the body and curl is going to give you a longer lasting wave," Kavanagh said.
"In the last three seasons I have done 200 shows around the world at fashion weeks. I would have used straighteners on three of those but 60 per cent used curling irons."
The trick is to put "gallons and gallons" of mousse on dry hair before blasting with a hairdryer.
For fine hair, Kavanagh recommends dividing the hair into four sections and applying a large handful of mousse on each.
Though the hair will be "crispy and crunchy and yuck", don't be alarmed - brush it out, then blast with a hairdryer.
Finally, use the curling iron, and brush again.
The result? Beautiful "Versace hair".
"It's that 'undone done', casual glamour. It's an effortless look, which does take a lot of effort."
PARTY HAIRKavanagh says this style is perfect for parties. But if you prefer an up-do, try the latest version of the "Bondi bun".
That hairstyle - a casual bun on the top of the head - has been a favourite with girls in the last two years.
"That bun is shifting to the back of the head. It's still casual but it makes it more elegant because it's got a strong line at the back," Kavanagh says.
The look can be achieved easily at home - just pull the hair into a ponytail, twist and pin.
To finish the look, add a black cloth headband and wear as an Alice band - a look Kavanagh used in several of the New York catwalk shows last season.
BEACH HAIRFor a day at the beach, the same style can be worn wet.
After swimming, apply leave-in conditioner and pin your hair into the bun as above. Spray some shine through to keep it glossy and add a headband, and you've got "great holiday hair".
"It's more casual, more New Zealand, more beach culture."
WEDDING HAIRThis season brides will be steering clear of the polished look, favouring "casual elegance".
The trend for flowing, voluminous hair worn loose crosses over into the bridal party - sometimes adorned with a crown of flowers.
"We are seeing lots of flowers in the hair."
An elegant loose bun is the favoured up-do.
"Back in the day girls getting married would grow their hair really long, lose heaps of weight and have a full face of makeup and frock themselves up.
"You still want to do yourself up for your wedding day but what [a groom] wants to see on a wedding day is her, looking her most amazing.
"It's like the best version of you."
Let's get straight to the point curls are better
You might have last used it to accentuate your spiral perm in 1989 but it's time to take another look at mousse.
The foamy hair product is back with a vengeance and celebrity hairdresser Richard Kavanagh uses "gallons and gallons" of the sticky stuff.
"It's my number one product of the season," he
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