Like a B-movie monster seeking something to squash, a giant rubber duck has splashed down in Auckland's Viaduct.
But the city is safe - the 12m-high megaduck appeared on Tuesday to promote the new television channel, Four.
It is the latest project for Dutch artist Florentijn Hofman, who has put similar ducks in Japan,
Brazil, Belgium, France, Holland and Germany - always on the water.
"It brings smiles to people's faces, it makes children run to it," Mr Hofman said.
Mediaworks' spokesman Roger Beaumont says Four is being launched at 6pm on Sunday, with the duck playing a role in its opening.
The duck is made from rubber-coated PVC and has a machine inside it that is constantly recirculating air to keep it inflated.
It was made by a Whangarei company, Fabric Structure Systems, which is famous for having worked on the 100 per cent Pure rugby ball that was sent to France.
