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Home / Bay of Plenty Times / Lifestyle

Hi-tech phones take over market

Bay of Plenty Times
29 May, 2011 07:37 PM4 mins to read

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Smart phones are taking over the mobile phone market, with the majority of new phones bought featuring advanced computing ability.

Chris Breach, store manager of Vodafone on Cameron Rd, said smart phones were becoming increasingly popular with customers once they realised what the phones were capable of.

The majority of customers buying new phones now bought smart phones, he said.

The beauty of smart phones, Mr Breach said, was that they were "a number of devices in one". "You can use them for the internet, email, Facebook - anything internet-related, like GPS and weather reports.

"They have really good cameras and music players. They do pretty much everything. It's like your MP3, digital camera, and your PDA all in one product."

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Mr Breach said people using smart phones for business often found the device saved them time and increased productivity, as they could check emails and internet on their phone instead of going to the office.

"Consumer might like the idea of having Facebook on the phone and being able to browse it and see what their mates are up to."

Mr Breach believed most people would eventually have a smart phone, as consumers upgrading their phones turned to the new technology.

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Prices range from $300 to $1200 and phones are cheaper on contract.

Need a Nerd Tauranga branch's chief nerd Paul Logan said while smartphones were becoming more common, consumers would only use the features they needed.

"I guess you could say it's just an evolution," Mr Logan said.

"People do feel they are being forced into smart phone capabilities but they don't have to use it if they don't want to. These phones still store numbers, make phone calls, send text messages - it's just another application of the phone.

"It's not for everybody, but it's certainly very useful if you use your mobile phone a lot.

"Smart phone just means phones that have got applications to the internet which gives it functionality around email, internet access and various other applications you can download through the internet."

With so many different smart phones on the market, it's difficult to know which one to choose.

Mr Logan's advice? Find a knowledgeable sales assistant who will listen to your needs and talk you through your options.

There is no "one size fits all" answer, he said.

"If it was me buying a new phone today, I would try to be very clear in what my application was.

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"You have to be sure it does what you want it to do. [For example], if you want to use it for email and calendar, display is very important.

"If you will do a lot of [typing], you might want a drop-down keyboard."

But most people choose phones on a far less analytical basis.

"It strikes me that the primary seller of the phone is the look and what people want as a look. For the teenage kids, the look is everything for them."

Need A Nerd helps clients in Tauranga with smartphone installation and learning to use them, and Mr Logan said smart phones had plenty of benefits for business users.

The devices could send and receive emails, and synchronise calendar bookings with the user's computer. "If you are a sales rep it would work really well because your office could run your calendar.

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"It's really good for my business, as I can get emails on the run.

"We recently worked with a business owner about to go to Japan; he wants to be able to get emails while he's away."

But Mr Logan warned smart phone users to be cautious about how much data they were downloading, particularly if they were overseas.

"You've got to be wary of the way it works. It's not like having a computer at home.

"The way I use it, I'll read emails that come through, but unless I deem to to be vitally important I won't open the attachment because you are downloading over mobile internet."

In February, the

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Bay of Plenty Times

reported that a Tauranga man received a $23,000 Telecom bill after using Skype on a 10-day holiday to Australia.

Other cases reported in the media include a woman who received a $6000 Vodafone bill after using her iPhone while on holiday in America and Europe.

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