Fashion lovers help boost appeal

Model Paris shows off a Harlo outfit at the label's launch. Photo/George Novak.

High fashion took to the streets for a good cause at the launch of a new label in the Mount.

Kelly Coe, owner of Augustine International, launched new label Harlo at a show for VIP clients last night and asked guests to bring a can to contribute to the Bay of Plenty Times Christmas Appeal for the foodbank.

About 130 people turned up for the show despite a heavy downpour just before it began.

"It was amazing. It went really well," Ms Coe said. "Everyone loved Harlo."

The new label provided everyday outfits aimed at "yummy mummies" while Augustine did formal wear.

Twenty-five Harlo outfits and 25 Augustine outfits were modelled during the show.

An hour after the show finished people were still trying on and purchasing outfits from the range, Ms Coe said.

The charity element of the evening was also well received, she said.

"We got about two big buckets full of foodbank donations. It's not as much as I was hoping but they put nice things in there like nice chocolates."

Ms Coe said since having children she could not stand the thought of other kids going hungry and wanted to do something to help.

"It's such a hard time of year for people as well, having to spend for Christmas," she said.

The Arataki Omanu Cubs and Keas have also been supporting the appeal.

About eight members and leaders went door-to-door around Maranui St and Tweed St on Monday night. Mother of two of the members Kerry Machirus said the group were well received. "We had an amazing response."

The group collected about 100 items of food in the hour they were out, she said.

Since the appeal began on November 9 more than $15,000 worth of food and cash donations have come in. Food items are being valued at $1.50 each.