“I wanted the logo to showcase the self-identity, rebellious energy and creative side of youth,” she says. “I felt I needed to grab people’s attention while displaying the fun, cheeky side of our youth. So in my design I used bold colours and creative graffiti-like shapes to make the logo vibrant and eye-catching.”
The KCLD steering group are focusing on youth as part of their collaboration with the Department of Internal Affairs. The initiative addresses an identified need for more activities and facilities for local young people.
The logo competition attracted a wide range of entries. Runner-ups were Katana Te Ngaio and Alizé Sayer. All three finalists, who share a passion for graphic design, received cash prizes for their entries.