Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Business

PLANNING ON IT: Investing during days of financial uncertainty

By by Liz Koh
Bay of Plenty Times·
8 Jul, 2010 01:13 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

IT'S easy to invest when financial markets are running smoothly, but when they fall your confidence can be sorely tested.
More uncertainty in investment markets means more volatility and a need to review your investment strategy.
Start with the basics. Focus on your goals and objectives. If you have long-term investment goals,
remind yourself not to get too distracted with short-term changes in the market.
Reversing your strategy will cause you to lose value and lose time - both key ingredients for achieving your goals.
Review your attitude towards risk and reassess whether your investment strategy is a good fit for your risk tolerance.
When things are going well in investment markets it is easy to take on more risk than you should.
Stay diversified. Markets can change quickly, and moving all your investments into one asset class might work in the short term, but it means you are taking on more risk. Don't sell in a panic or you will crystallise any paper losses. Selling up and putting all your money into very safe investments will lower your return.
Evaluate all the options you have. This might mean getting more information from an expert.
Make sure that any advice you get is from someone with a balanced or independent point of view who can point out the downsides as well as the advantages of different investment options. Confident investors have a long-term plan that they stick to, they do their research, they aren't swayed by emotions such as fear or greed, and they are successful at building wealth.
Liz Koh is a financial adviser, based in Paraparaumu. Her disclosure statement can be obtained free of charge by calling: 0800 273 847. Author of Your Money Personality; Unlock the Secret to a Rich and Happy Life. She can be contacted on email: liz.koh@moneymax.co.nz or view: www.moneymax.co.nz.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Bay of Plenty Times

The secret sauce of the bar named NZ's best

08 Jul 10:00 PM
Premium
Opinion

Balancing power: What the employment law changes mean for you

06 Jul 05:00 PM
Bay of Plenty Times

Data show more Kiwis struggling to pay bills, behind on mortgage payments

30 Jun 09:57 PM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Business

The secret sauce of the bar named NZ's best

The secret sauce of the bar named NZ's best

08 Jul 10:00 PM

'I’ve always wanted to be called an institution – that’s my goal.'

Premium
Balancing power: What the employment law changes mean for you

Balancing power: What the employment law changes mean for you

06 Jul 05:00 PM
Data show more Kiwis struggling to pay bills, behind on mortgage payments

Data show more Kiwis struggling to pay bills, behind on mortgage payments

30 Jun 09:57 PM
Premium
High-profile Tauranga retail site sold for $18.6m to local investors

High-profile Tauranga retail site sold for $18.6m to local investors

30 Jun 01:28 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP