Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Business

Jeremy Tauri: Don't rely on one type of marketing

By Jeremy Tauri
NZME. regionals·
11 Feb, 2018 03:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jeremy Tauri.

Jeremy Tauri.

If you own a business with a presence on Facebook, you've probably noticed something over recent weeks — you're getting a lot less attention.

Facebook has changed its algorithm so that users see more posts from their friends, family and groups in their newsfeed.

They get less public content, such as the posts from the businesses and media sites they've liked. For many businesses, this has meant a big drop in the number of people seeing their posts just as a matter of course.

What this highlights is that businesses cannot rely on one type of marketing. Social media is great, but it can't be your only trick.

Here are few other marketing options:

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

* Face-to-face: You can't beat sitting down and talking with people about your business.

This could be through formal business networking channels, such as BNI or your local chamber of commerce. Or it could be just getting out in your community. If you take the time to get in front of people, you and your business will be top of mind when they or their friends need your services.

* Refer-a-friend promotions: If you've got a loyal database of clients, offer them incentives to refer others to you. It doesn't have to just be money — gift cards and lunches are things people also look forward to.

Advertisement
Advertise with NZME.

* Signwriting: Do you spend a lot of time in traffic? Getting your car signwritten can be an inexpensive way to get your business noticed.

* Advertising: The right type will depend on your business. You can consider anything from Google Adwords to your local paper.

* PR: Is your industry in the news? Striking up relationships with local media could be a way to get your name known.

* Email marketing: If you've got a good database, don't waste it. Send regular newsletters.
Don't forget to monitor your marketing tools — use what works and review what doesn't.

Jeremy Tauri is an associate at Plus Chartered Accountants.

Save

    Share this article

Latest from Business

Premium
Bay of Plenty Times

High-profile Tauranga retail site sold for $18.6m to local investors

30 Jun 01:28 AM
Premium
Property

'Not much': $7200 fine for landlords breaching healthy homes standards too low

29 Jun 09:00 PM
Premium
Opinion

What’s the market mood at the midpoint?

29 Jun 04:17 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
High-profile Tauranga retail site sold for $18.6m to local investors

High-profile Tauranga retail site sold for $18.6m to local investors

30 Jun 01:28 AM

The site houses Noel Leeming, Animates, Elite Fitness, and Chemist Warehouse.

Premium
'Not much': $7200 fine for landlords breaching healthy homes standards too low

'Not much': $7200 fine for landlords breaching healthy homes standards too low

29 Jun 09:00 PM
Premium
What’s the market mood at the midpoint?

What’s the market mood at the midpoint?

29 Jun 04:17 PM
Robyn Malcolm, Toni Street, Kiri Nathan and Cassie Roma share defining moments

Robyn Malcolm, Toni Street, Kiri Nathan and Cassie Roma share defining moments

26 Jun 10:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP