A weekly vegetable market is set to kick off in Featherston tomorrow.
The Featherston Market will be held on Fitzherbert St, in the fenced property behind Lang's Pharmacy and The Baker's carpark.
Organiser Damien Taylor said in time fresh produce, meats, flowers, locally made arts and crafts, and pots and plants would be on offer.
However, this first weekend it would be a case of "humble beginnings" with just a handful of stalls, including fresh produce, eggs, flowers and jewellery at "very affordable prices".
Fruit and vegetables will be available from 7.30am, with other stalls opening from 10am to 4pm.
Each week Mr Taylor is offering three free stall spaces to community organisations and charities.
His main aim is to build the market up to provide everything one might need in a week.
"My motivations for creating the market have been to give the local community a larger variety of produce at more affordable prices," Mr Taylor said.
"I want to showcase local and regional arts and crafts and empower people to create new businesses from stalls, while also attracting new customers to existing main street shops."
His intention is to create the atmosphere of the weekly produce markets in Wellington, but with a wider range of stalls.
He said on-site music and a cafe would come soon.
Mr Taylor moved to Featherston six years ago from Wellington and said he felt the one thing the "gateway town" lacked was a fresh produce market.
"The market was the first thing that I saw was missing. Having experienced great markets in Wellington I was surprised there was not one in Featherston.
"There's not enough produce available in town and the pricing is in line with cities or more expensive -- yet we're in the country side. I want to offer people the opportunity to eat better for an affordable price."
He said there was a lot of interest for stall spaces, including designer stores in Wellington with new items to launch.
Mr Taylor said he had developed a business plan for a weekly market in the town four years ago but had never followed through due to land availability.
"The market will be held rain or shine and my ultimate goal is to build purpose built shelters for the market and a later modular business that will serve the community in other ways."
He said with shops like Dandelion, Everest Cafe, The Baker, C'est Cheese, and Mr Feather's Den close by, the market would be another reason for people to visit Featherston.