Katikati Primary School children celebrated kiwifruit grower Seeka's name change with a feast of the green furry berries at the school at lunchtime last Thursday.
The ZM Black Thunder team is out on the road visiting schools in the region to hand out free kiwifruit as part of their renaming exercise.
Te Puke based Seeka Kiwifruit Industries Ltd has rebranded to become Seeka Ltd to reflect its growth into a diversified produce company.
Client relationship manager Jenni Wilson says they are visiting schools in the Bay of Plenty as part of the rebranding to hand out free kiwifruit.
"It's been a big success so far - it's all part of our community focus and reflects our strong core values with a real focus on quality, relationships and safety."