The build-up and fever pitch expectation is almost over as this week's WRC Monte-Carlo heralds the start of one of the most keenly-anticipated FIA World Rally Championship seasons in memory.
Dynamic new-look World Rally Cars will echo through the mountains of the French Alps as four of the world's biggest automotive manufacturers begin the fight for supremacy in motorsport's toughest championship for production-based cars.
The 13-round series spans four continents in an 11-month global tour, encompassing extreme temperatures that can reach a scorching 35°C in Sardinia and plunge to a bone-chilling -25°C in the harsh Swedish winter.
Much is new for 2017, and WRC Promoter managing director Oliver Ciesla believes the powerful and aggressive cars, developed from a blank sheet of paper to upgraded regulations, will be the stars of the show.
"Our fans are going to love the 2017 WRC! Footage from pre-season testing shows just how exciting these new cars are. A more macho appearance and increased performance will bring smiles to fans' faces, whether they are watching stage side or on television," he said.
"There's a hugely positive feeling throughout the WRC family as we head into the season. The series boasts big names from the automotive industry, and it's a compliment to the championship's development that they have chosen to showcase their cars in an environment that offers global visibility from January to November.
"What is so great is the feeling of unpredictability about 2017 because nobody knows which teams, which cars or which drivers will shine. New rules, such as the start order and revised Power Stage points, have been put in place to ensure down-to-the-wire competition and I'm sure we will see many thrilling battles," he said.
Toyota, the world's biggest selling car manufacturer, returns to the WRC after a 17-year absence. The Japanese giant is joined by multiple champion Citroën, which is back after a year's sabbatical. Ford, in the guise of the British M-Sport team, and Hyundai, runners-up in both the drivers' and manufacturers' series in 2016, complete a stellar line-up.
Aggressive, loud and moody - they are the new lightweight World Rally Cars that will battle for tenths of a second on dirt, asphalt, snow and ice.
They are bigger everywhere with larger bumpers at the front and rear and extended door sills which increase the width and provide increased safety. Larger aero devices, and more of them, including a huge spoiler and diffuser at the rear and a front splitter add to the 'bulldog' look.
Beneath the bonnet a wider restrictor on the turbocharger increases power from the 1600cc direct injection engine to 380PS. Electronic trickery in the form of an active central differential gives drivers a helping hand in balancing their cars.
The biggest news of the short end-of-year break was the decision of four-time world champion Sébastien Ogier to sign for M-Sport, for whom he will carry #1 on the doors of his Fiesta WRC. The Frenchman is joined by rising star Ott Tänak and Elfyn Evans.
Toyota has opted for an all-Finnish line-up of Jari-Matti Latvala, Juho Hänninen and Esapekka Lappi, while Citroën has chosen the youth of Craig Breen and Stéphane Lefebvre to join lead driver Kris Meeke.
There are no changes at Hyundai which has kept faith with its strong 2016 squad of Thierry Neuville, Hayden Paddon and Dani Sordo.