Basketball: Breakers continue partnership with Sky City

Corey Webster and Cedric Jackson fell just short of guiding their side to a title last season. Photo / Getty
Corey Webster and Cedric Jackson fell just short of guiding their side to a title last season. Photo / Getty

The Breakers have started their off-season in solid fashion, agreeing to an extension of their relationship with naming rights partner Sky City.

The deal, which extends back six year, was the first piece of business for new general manager Dillon Boucher, as he looked to ensure the ongoing commercial stability of the club.

"[The partnership] will underpin the next phase of the club's growth on and off the court," Boucher said. "The commercial market for sports is a constantly challenging environment but we are proud of our ability to establish and maintain long term relationships with all of our stakeholders.

"All of our relationships at the club, be they with players, families, members or commercial partners, are based on the same values that drive us to succeed in the community and on court every day. I am proud to say that Sky City not only support us in those values and understand what we are trying to achieve in the community, but that they share and live and breathe those same values in the relationship with the club."

The extended partnership will allow Boucher to continue his focus on the two key aspects of his work in the off-season, a further building of the commercial strength of the club and working closely with new coach Paul Henare on recruiting a roster to again compete for a championship.

"The front office team has hardly drawn breath after the season," Boucher said. "That focus is as always to work to improve, to get better every day. And with changes occurring in key areas of the business and with the coaching team, there is a renewed energy to come back better than ever next season."

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