Collectors will be shaking their pink buckets around Rotorua tomorrow and Saturday with the public urged to support the Pink Ribbon Appeal.
The New Zealand Breast Cancer Foundation's aim is to raise funds for research into new targeted treatments, medical equipment for hospitals, life-saving awareness and education programmes, and support for women going through breast cancer.
Collectors will be at nine sites across the city with a total of 56 sites in the Bay of Plenty region.
Around 70 women in the Lakes DHB catchment are diagnosed with breast cancer each year, and around 20 die each year.
"We have dozens of volunteers across Rotorua - 9000 around the country - who have generously committed their time to this week's appeal," said NZBCF chief executive Van Henderson.