"Hacked celebrity nude photos" screamed the headlines. They were everywhere. Another naked photo leak, another day, posted next to news of Ebola and beheadings in Iraq.
This taste for celebrity skin is disheartening. And with the advent of Facebook, Instagram, Twitter and Snapchat, it's becoming easier and easier to become a voyeur.
It's too easy to leave any sense of guilt at the door and click on them.
Perhaps if those neon headlines actually screamed what was really going on, like "stolen property" or "published without consent" then things would be different.
I haven't clicked on them - it's not my bag. But while plenty of people are up in arms about the idea of prurient creeps sitting back and enjoying naked photos of Jennifer Lawrence, it's not just the male gaze these images are attracting.
Voyeurism is also a female trait, with plenty of women wanting to have a look, compare, and criticise. It's the never-ending quest to discover that yes, celebrities are just like us.
It's the reason trashy magazines plastered with "stars without makeup!" headlines sell so well.
To be honest, I think norks are a dime a dozen. They're all over the internet. And Game of Thrones.
And taking intimate photos isn't anything new. You're a madam if you do, a prude if you don't. It's no crime if it's happening between consenting adults. Until it becomes stolen property.
But here's the thing. Where are the blokes? Out of the 101 people to have allegedly been hacked, there doesn't seem to be a man among them.
It's not often you're thrown a cheeky pic of George Clooney's bits. Are you telling me men don't take photos of themselves or engage in sexy shots in private? I don't believe it for one second. The general consensus of friends on Tinder is that male anatomy shots are all too common - albeit largely unsolicited.
Another girlfriend told me if she had a dollar for every willy shot she was sent on dating websites, she'd shout me a large plate of nachos at Denny's and perhaps even a chocolate milkshake.
So selfies of naked male celebrities out there, we know that much. Just ask All Black Aaron Smith. Now begs the question, would you really wanna see them? And if they are in fact hacked and exposed online in all their glory, would there also be scores of articles up in arms about it?
To be honest, if a George Clooney scandal broke - assuming that he and fiancé Amal Alamuddin have some downtime from saving the world to take a few playful snaps - I couldn't do it.
Although he's quite a fine specimen for 53, I'd rather not. Same goes for Robert Downey Jr. The titillation is in what you don't see, surely? That, and let's not destroy the dream, eh?
But I'd still like to think the score could be evened up a little. Who's going to hack the hackers? Let's put those family jewels on display. How d'ya like them apples, punk?
* Angelina Boyd hosts Hauraki's morning radio show from 9am-1pm.