A Kiwi voice artist has refused to voice a script after being asked to pronounce Waimate the "white way".
Dave Ward, who voices radio advertisements for NZME, wrote on Twitter last night that he had refused to voice a script for the first time in 18 years after being asked to pronounce a Maori word - the name of the South Island town - the "white way".
"My voice pays out mortgage and I won't lend it to this. 'Low level' racism like pronunciation is still racism and this it NOT 'the white way'," he wrote.
"It's astounding that the client deemed it an acceptable request. Insulting to Maori and to my professional integrity. Enough is enough."