Police are looking for a brazen jewellery thief who ran out of an Auckland store with a $36,000 diamond ring.

The theft happened on December 13 at a store in Elliott St in Auckland's CBD, Sergeant Janine Ieremia of the Auckland City Police said.

"At approximately 11.50am the man was looking at a selection of rings before being handed a diamond solitaire ring valued at over $36,000," Ieremia said.

"When he received the ring he ran from the store into Elliott St and turned right to run up Wellesley St."

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Pictures supplied by police show the alleged thief had glasses, stubble, and black curly hair or a wig. He wore a blue or grey T-shirt, green shorts and black running shoes.

The alleged thief was perfectly dressed to run away at short notice. Photo / Supplied
The alleged thief was perfectly dressed to run away at short notice. Photo / Supplied

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Police want to hear from anyone who can identify the man in these photos. They can call Ieremia on (09) 302 6588 or contact Crimestoppers anonymously on 0800 555 111.