One person was hurt after the car they were driving rolled on Paradise Valley Rd in Rotorua, near the intersection with Clayton Rd.

A police media spokeswoman said the crash happened just before 3pm.

"Initially the person on scene has informed us a car has rolled and no persons have been seen getting out of the vehicle," she said.

The road was temporarily closed from the Clayton Rd intersection.

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"A car is on its side down the bank about 150m up Paradise Valley Rd," a reporter at the scene said.

"Medics, police and fire are here, I think they've already got one person out of the car."

A St John Ambulance spokeswoman said the driver of the car suffered minor injuries and was taken to Rotorua Hospital in a comfortable condition.

No one else was hurt in the crash and the road was re-opened a short time later.