Police are looking for a South African tourist who has gone missing down south.

Elmarie Hall is visiting New Zealand travelling around the Southern District, including Te Anau and Dunedin.

The 43-year-old was reported missing on Monday and police have concerns for her wellbeing.

She is believed to be travelling in a late model silver-coloured hatchback, possibly a Toyota Corolla, and may be staying in motels booked online.

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She was last seen wearing black Adidas track pants with white stripes, a dark-coloured fleece style jersey with a zip on the neck and a grey t-shirt underneath.

Police say she was also wearing sneakers and sunglasses, carrying a black re-usable Countdown Supermarket bag with a green apple on it and a large light-coloured shoulder bag.

Elmarie Hall is described as approximately 165 centimetres tall, with mousy brown hair and of medium to solid build.

Anybody who sees her is asked to call Police on 111, or the Southern District Command Centre on (03) 471 5002, quoting file number 170102/1460.