A group of hairdressers' braids for boobs initiative raised double their goal of $1000 to go towards the fight against breast cancer.
Loxy's, which has salons in Auckland and Wellington, opened its doors to anyone wanting to get on board, to get their braids done for just $30 as part of Breast Cancer Awareness Month.
Owner Kate Jarrett said they'd had 60 people across both salons walk through the door to get their hair done for a good cause - an "awesome" result.
The event raised more than $2000 and Jarrett said she hoped the business could organise a fundraiser at least annually if not more often and was looking at doing buns for boobs next time.
She said breast cancer was something that had affected many of her clients.
"It's a really, really important cause for us, as a salon that has so many women."
Creative director Katie Hook, 31, said it was the first time the salon had organised a charity event, but they hoped they could continue to do it each year.
"Everyone has been affected by it," she said. "People in our team and even our own clients - everyone can put a face to this horrible disease".
More recently the hairdresser discovered one of her regular clients, a woman in her 40s with two young girls, was also facing the disease.
She said in organising the event, her client who had been coming to her every five weeks for the better part of a year came to mind.
"It hit me harder than I expected, it was quite awful," she said. "I didn't really expect it, she's a client, but so much of my heart was for her."
All the money raised today will go to the Breast Cancer Foundation.
Braids for boobs
Loxy's Hair Boutique
4 Ponsonby Road
106 Tory Street Wellington
Sunday 11am to 2pm