A longtime Coronation Street fan died after reportedly suffered a fatal heart attack while watching a "traumatic" episode of the soap.

Trevor Murfitt, of Orewa, was watching an episode of the show in which key characters were involved in a minibus crash.

The 81-year-old's widow, Barbara told Fairax the episode had been "traumatic" for the couple.

"Trevor's last words were 'that bus is going to go over the edge'. We were all watching the screen and half a minute later I turned to look at Trevor and he'd collapsed in his favourite chair. We rang the ambulance straight way."

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Murfitt, who had suffered from numerous health complaints, died the next day in North Shore Hospital surrounded by his family, Fairfax said.