Labour may have looked like it was very much on the back foot with media coverage focused on what the party's critics were saying, rather than what Labour had uncovered.
But the Labour hierarchy probably considers the more criticism the merrier. It keeps the story running.
Labour's target audience in this instance is the silent majority who will believe Labour has come close enough to confirming what until now had been anecdote.
Labour will gain more than it might lose in terms of voter backing.
There may be some angst among its more wealthy supporters who back the party for social justice reasons. But John Key may be the one who has to worry about voter defections - alongside Winston Peters, another beneficiary of Labour losing touch with its more conservative-minded supporters.
Those voters will welcome the more hard-nosed pragmatism that Little is bringing to the running of the party.
The biggest danger for Labour is that some of its activists recruited to the party by Helen Clark, who assiduously courted the ethnic vote, could express dissatisfaction with the turn of events.
But then Little is going to have to tread on a few toes to resuscitate the wider party.
Labour has to get people thinking and talking about the party. Last weekend's real estate expose is just what the doctor ordered.
But Labour has to set the political agenda in similar fashion in other areas of economic activity or social policy - and much more frequently than has been the case to date.
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