Director Taika Waititi is taking the helm of a short film featuring everyday New Zealanders that aims to support and inspire the All Blacks.
For Rexona's Do More project, Kiwis at home and around the world are encouraged to film a 60- or 90-second video demonstrating how they go the extra mile in their everyday lives.
The best entries will be selected by Waititi, the director of Boy and co-director of What We Do in the Shadows, who will weave the material together to create the short film.
The film, which also includes All Black playmaker Dan Carter, is meant to inspire not only the All Blacks in next year's defence of the Rugby World Cup but all New Zealanders.
"The All Blacks do all that they can to win, they practise harder and they give up their comforts and things we take for granted so that they can play for their country and win," said Waititi.