Bevan Hurley is the Herald on Sunday chief reporter.

Dotcom: Tui billboard 'hurtful, insulting'

Photo / Michael Craig
Photo / Michael Craig

DB Breweries has been slammed for abusing Kim Dotcom's wife on a Tui billboard. Seventeen billboards around the country say "She clearly married Dotcom for his body. Yeah right".

Dotcom, in a statement to the Herald on Sunday, described the campaign as "hurtful and insulting. It's not only offensive to me and my wife but to everyone who is overweight and their partners", he said.

He said his wife Mona had been through hell in the past nine months.

Tui marketing manager Jarrod Bear said the billboards were an irreverent spin on topical issues that would appeal to "everyday Kiwis".

One person, (not Dotcom) has laid a complaint to the Advertising Standards Authority.

- Herald on Sunday

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