Alasdair Thompson has been dumped from his role at the head of the Employers and Manufacturers' Association - but he cannot escape the media scrutiny.
As he dashed through the rain outside the Newmarket railway station this week, he kept his head down under his umbrella, avoiding people's gaze. When recognised and asked what he was doing now, he refused to comment.
The employers' boss was criticised for claiming on radio that women were less productive and more prone to absenteeism because of their monthly periods.
He apologised - then he himself went on a period of sick leave while the EMA board considered his future. He was dismissed last week.