Eva Bradley: Did you know I'm so over Apple

By Eva Bradley

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Steve Jobs is annoying the be-jaysus out of me.There is a new man in my life. Or, more specifically, in my bed. What's even more interesting about this is that my boyfriend introduced us. And lately all three of us spend our evenings together, under the duvet - just talking.

Until Steve Jobs died, I have to admit I had no idea who he was. When the Apple founder lost his battle with cancer last year, he became a brief blip on my radar and then was gone. But since my boyfriend got given his biography a few weeks ago, I probably know more about him than I do about myself. A lover of fiction and complex tales that take me far, far away from reality and transport me to an imaginary world, I would rate reading a good book in bed as the second most fabulous thing you can do between the sheets.

But lately I have repeatedly been brought back from my fictional worlds by three words repeated so many times I have lost count - and not the three words you'd usually like to be hearing when you're in bed.

It goes like this:

Did you know... Steve Jobs' company Apple is more valuable than Microsoft, Oracle, Google, Facebook and eBay combined?

Did you know... Steve Job's started the world's second largest company from his parents' garage?

Did you know... Steve Jobs was fired from the company he founded only to be dramatically re-hired when Apple was on the skids?

Did you know... Steve Jobs was adopted out on the condition he would get a college education except he dropped out after one semester?

Did you know... Steve Jobs is annoying the be-jaysus out of me and if I hear one more fact about his life and times I am going to take that biography and wedge it firmly into a place where the sun won't shine and no one will have any further interest in thumbing through its pages? (admittedly this question may have been one of my own).

What's worse is that with every page turned, my boyfriend gets one of his several Apple devices out and googles some speech by Jobs, some obscure financial facts about his company structure or a wikipedia entry on one of his other companies (yes I know all about Next, Pixar and the Disney buyout too, don't worry ... fully briefed).

I never thought a time would come when I would ever have to compete for my boyfriend's affections, especially in bed ... with a man ... and a dead one at that. Although I have to admit that although I'm not obsessed with business in quite the same way my boyfriend is, ole' Steve has made an impression on me in the weeks of my enforced education, and quite a lot of what he said about life and work has inspired me, even if I pretend on principle not to be listening. It goes like this;

Did you know that he was so passionate about his job that he worked for free for a while? And did you know that when he was invited to speak at Stanford University in 2005 he famously talked about how dropping out of college was one of the best decisions of his life? And did you know that his most famous quote from the same speech, 'stay hungry, stay foolish' was itself a quote taken from one of his favourite books?

And ... did you know ... that I'm starting to sound just as irritating as my boyfriend? He reckons the biography is so good I should read it myself. But doesn't he know... I no longer need to?

- Northern Advocate

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