NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Secrets of our success

NZ Herald
11 Mar, 2013 04:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mercedes Benz AMG day.

Mercedes Benz AMG day.

David Linklater reveals the motor noter's secrets and decodes car test jargon

So, you want to be a motoring writer?

You probably think it's all fast cars and launch events in awesome locations. Actually, there's quite a lot of that; car writers are a very lucky bunch. The really hard bit is stringing together a coherent series of sentences under severe deadline pressure, to produce a story that real people will actually enjoy reading.

You might have noticed that automotive journalism is not merely technical writing. Yes, you must inform.

But as Alexander Pope once said, you must also entertain. Throwing in a few literary references doesn't hurt either; makes you seem quite sophisticated and clever. Not at all pretentious.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Ahem.

Anyway, in order to make that colourful, entertaining prose flow through the keyboard, you might have noticed that motoring writers have their own distinctive language. Their own bespoke phraseology. You might think that's simply another way of saying car writers thrive on lazy cliches, but that's absolutely not the case.

In fact, such phrases speed up the transition of experience and analysis into beautiful prose. It's something we want to share with all aspiring motoring writers: so below, we publish the twenty most used phrases in motoring journalism, with their true meanings.

So you want to be a motoring writer?

Advertisement
Advertise with NZME.

Simply construct a story from rearranging the list below. In no time at all, you will have 500 words of highly polished prose that will instantly establish your credentials as an automotive critic.

"There is some understeer at the limit

What it means: All cars understeer if you drive much too fast into a tight corner. That's what I did.
"The rear breaks loose under power when you're pressing on

What it means: I read in the press kit that this model is rear-drive. That scares me a bit.

Discover more

New Zealand

Wingle and MU lost in translation

01 Mar 04:30 PM
Entertainment

Top Gear to hit top speed on Ninety Mile Beach

06 Mar 11:44 PM
New Zealand

Mazda's mission to improve

08 Mar 04:30 PM
New Zealand

Ultimate coupe for M3 fans

10 Mar 04:30 PM

"The ride is superior on the smaller wheel-and-tyre combination

What it means: My specialist subject is the bleeding obvious.

"The cabin is ergonomically excellent"

I found it really easy to plug my iPod into the stereo system.

"The cabin ergonomics are flawed"

"I could not find the port to plug my iPod into the stereo system.

Advertisement
Advertise with NZME.

"This is an under-rated car"

What it means: I recommended one of these to my Gran and now she can't seem to sell it.

"It's a very easy car to live with"

What it means: I left it parked at the airport for three days.

"The steering lacks feel"

What it means: This car has electric power steering. So it is a modern car.

Advertisement
Advertise with NZME.

"We decided to really put this vehicle to the test"

What it means: I was moving house and borrowed a van. Now I have to write about it.

"Interior packaging is excellent"

What it means: I was able to fit that large piece of furniture I purchased into the back.

"Poor packaging lets the interior down"

What it means: I could not figure out how to fold the seats down. I could not be bothered reading the manual like an owner would do.

Advertisement
Advertise with NZME.

"This car has an undeniable cool factor"

What it means: I felt compelled to drive down Ponsonby Road several times and show off.

"This car suffers from image issues"

What it means: When I drove down Ponsonby Road, people laughed at me.

"Supercar performance in a practical package"

What it means: I have never driven a proper supercar.

Advertisement
Advertise with NZME.

"During the official launch programme, we really stretched the car's legs around Hampton Downs"

What it means: I drove badly around a racetrack, accompanied by an instructor who yelled at me.

"Excellent value in the premium segment"

What it means: Being a journalist I cannot imagine having this much money to spend on a car. I suppose some people must, though.

"Unnamed sources have told us"

What it means: I read it on the internet.

Advertisement
Advertise with NZME.

"Details of this eagerly awaited model will be released next week"

What it means: We're really hoping somebody from the PR department will send us a nice picture because we still have half a page to fill.

"In an exclusive interview"

What it means: We had dinner with people from the car company and a whole lot of other journalists. I recorded the conversation and wrote the interesting bits down.

"Surprisingly thirsty"

What it means: I was asked to put fuel in the test car before returning the vehicle to its rightful owners. I had never realised fuel was so expensive.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

'Went too far': Teen avoids conviction for giving cop concussion

19 May 09:50 PM
Opinion

Opinion: Duck debate needs more balance and better context

19 May 09:30 PM
Premium
Education

First XV rugby shake-up shock: South Island boys schools plot breakaway competition

19 May 09:13 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Opinion: Duck debate needs more balance and better context

Opinion: Duck debate needs more balance and better context

19 May 09:30 PM

Opinion: Dr Jacqueline Rowarth's recent op-ed on mallards only tells part of the story.

Premium
First XV rugby shake-up shock: South Island boys schools plot breakaway competition

First XV rugby shake-up shock: South Island boys schools plot breakaway competition

19 May 09:13 PM
NZ Herald comments: The stories open for discussion today

NZ Herald comments: The stories open for discussion today

19 May 09:11 PM
Premium
AI disruptors: Meet the Kiwis using new tech to boost their businesses and lead the way

AI disruptors: Meet the Kiwis using new tech to boost their businesses and lead the way

19 May 09:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP