NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Mazda BT-50: Daring to be different

NZ Herald
16 Nov, 2011 04:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mazda B-series utes from the 1960s to the 1990s were hugely popular in New Zealand. Photo / Supplied

Mazda B-series utes from the 1960s to the 1990s were hugely popular in New Zealand. Photo / Supplied

Mazda's new BT-50 ute is the torque of the town - one of the best-driving, toughest one-tonners around, thanks to a 470Nm 3.2-litre powerplant and brand new platform that's impressive on and off-road.

The BT-50 is also the talk of the town, thanks to its unorthodox styling. While truck-like looks are the standard in this class, Mazda has opted for a look that mimics its passenger-vehicle range: a massive grille, rounded corners and curvaceous wheel arches similar to those on the RX-8. The BT-50 even has car-like horizontal tail-lights, unheard of on a ute.

The BT-50's styling direction has been the subject of much discussion. Mazda has gone out on a limb with this vehicle. But why?

Mazda New Zealand sales and marketing boss Glenn Harris puts it thus: "All utes in this segment deliver similar outcomes. To stand out, you have to dare to be different."

Can't argue with that, although standing out and achieving sales success are not the same thing. The utes that sell best in New Zealand look like little trucks - Toyota Hilux, Ford Ranger (twin-under-the-skin to the new BT-50). Those that don't - such as the Mitsubishi Triton - have a difficult time of it.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Put the local distributor's marketing efforts aside and I reckon the reality of the BT-50's radical look is more like Mazda Corporation being "determined to be different". Because I think this latest BT-50/Ranger project has hurt Mazda's pride just a little.

Mazda has had a long partnership with Ford in the one-tonne ute segment - right from 1971, when mildly restyled versions of the Japanese maker's B-series were first marketed as the Ford Courier all over the world - even including that truck stronghold America (1971-94), where the Blue Oval desperately needed a compact ute to counter the popularity of small light commercials from Japanese brands such as Toyota and Datsun.

Since 1998, Mazda and Ford have shared a production base for one-tonne utes at the AutoAlliance plant in Thailand, which supplies vehicles to more than 130 countries. All along the way, each new generation of ute has been a Mazda-led project picked up by Ford.

Advertisement
Advertise with NZME.

Until now. Around 550 engineers from both companies were working on the project, which was based at Ford Australia. Five hundred were sourced from Ford; just 50 came from Mazda.

Hence Mazda's headstrong desire to depart as thoroughly as possible from the Ford template.

Mazda New Zealand has had a few of its own glory days in the ute market. The first B-series, the 1500 Proceed, was a surprise hit and was assembled in Christchurch from 1967. By 1979, with 12,000 units sold, the B-series was the top light commercial in the country.

The Bounty (as BT-50 was called until 2006) was even the first to be sold as a "high-rider" two-wheel drive - overturning the assumption that if a ute didn't have all-wheel drive, it had to have less ground clearance.

Discover more

New Zealand

Mazda BT-50: 'Active Lifestyle' ute a real beaut

04 Nov 04:30 PM
New Zealand

Mazda BT-50: Fresh face in the family

10 Nov 04:30 PM
New Zealand

Handy Hilux ute wood do the job

13 Nov 07:00 PM
New Zealand

Holden Barina: Master of the middle ground

11 Nov 04:30 PM

The outgoing BT-50 is a solid but unremarkable seventh in the sales charts, outsold two-to-one by the virtually identical Ranger. But given all of the above, you can't deny Mazda has impressive credentials in the one-tonne market.

On paper the BT-50 looks - no pun intended - like a better buy than the Ranger.

Where there's a direct equivalent, the Mazda is about $1700 cheaper than the Ford, and unlike Ranger a locking rear differential is standard on all models.

That's before you factor in Mazda New Zealand's care package, which guarantees you'll spend no more than $200 a visit on servicing.

Save

    Share this article

Latest from New Zealand

New Zealand

'Remarkable' drugs: Benefits and drawbacks of Ozempic, Wegovy revealed

06 Jul 04:12 AM
New Zealand

Traumatised woman who found 'real love and care' in NZ avoids deportation

06 Jul 04:00 AM
New Zealand

Air NZ flight lands safely in Auckland after hydraulic issue

06 Jul 03:15 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Remarkable' drugs: Benefits and drawbacks of Ozempic, Wegovy revealed

'Remarkable' drugs: Benefits and drawbacks of Ozempic, Wegovy revealed

06 Jul 04:12 AM

Semaglutide drugs Ozempic and Wegovy are now available in New Zealand.

Traumatised woman who found 'real love and care' in NZ avoids deportation

Traumatised woman who found 'real love and care' in NZ avoids deportation

06 Jul 04:00 AM
Air NZ flight lands safely in Auckland after hydraulic issue

Air NZ flight lands safely in Auckland after hydraulic issue

06 Jul 03:15 AM
Sick social housing tenant fights eviction bid linked to disruptive visitors

Sick social housing tenant fights eviction bid linked to disruptive visitors

06 Jul 03:00 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP