Just a few weeks after CoverGirl announced its first male spokesmodel, the beauty brand has named Muslim beauty blogger Nura Afia as one of its ambassadors.
The 23-year-old YouTube star has made history by becoming the first Muslim woman to wear her hijab in a mainstream cosmetics campaign.
Nura, who is an ambassador for CoverGirl's So Lashy! BlastPro Mascara, joins Katy Perry, Sofia Vergara, Amy Pham, sister singing duo Chloe and Halle, and male make-up artist James Charles in a new ad for the brand.
In the image that was shared on CoverGirl's Instagram page earlier this week, each member of the diverse group is wearing shirts celebrating the new #LashEquality campaign.
"At CoverGirl, we've always stood for inclusive beauty that supports any and all types - from skin types to lash types," the brand captioned the photo.
"We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types.
The beauty company noted that their "SoLashy fam (and their lashes) have come together to stand for #LashEquality."
Nura has more than 300,000 Instagram followers, and over 200,000 subscribers to her YouTube channel, where she shares tutorials on everything from creating soft smokey eyes to creative ways to tie a turban hijab.
Her love of make-up and growing fan base make her a natural ambassador for the brand, but Nura admitted that she never dreamed she would star in a campaign like this.
'It feels so surreal,' she told Glamour.com. 'I never thought I would see Muslim women represented on such a large scale.'
Last month CoverGirl revealed that they were bringing on their very first male spokesperson, YouTuber and make-up artist James Charles.
The 17-year-old from Bethlehem, New York, found online fame earlier this year after he retook his senior pictures with his own lighting to make sure the highlighter on his cheekbones would pop.
The pictures proved so popular James has amassed a huge online following and is now one of the cosmetics company's newest faces.
Lashes: @velourlashesofficial in Fluff N Whispie Eyes: @makeupgeekcosmetics Pigment in Utopia. MAC E/S in Chocolate & Saddle. Liner: @katvondbeauty Trooper & Inglot # 77. Brows: @anastasiabeverlyhills Dipbrow in Blonde. Bronzer: @anastasiabeverlyhills Contour Kit in Light. Highlighter: @anastasiabeverlyhills in So Hollywood. Foundation: @makeupforeverofficial Ultra HD foundation in 118 & R260. Lips: @anastasiabeverlyhills Hollywood. @katvondbeauty Bow N Arrow. MAC Fleshpot lipstick. #babylailalov #Nuralailalov #mua #denvermua #hijabi #hijabi #brows #contour #anastasiabeverlyhills #velourlashes #velourlashesofficial #katvond #moroccan #moroccangirl #lashes #snow #colorado #eyes A photo posted by Nura Afia (@nuralailalov) on Nov 28, 2015 at 9:12am PST
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