Bieber and Swift scents a bit on the nose

Justin Bieber and Taylor Swift. Photo / AP; Thinkstock
Justin Bieber and Taylor Swift. Photo / AP; Thinkstock

It appears Taylor Swift and Justin Bieber are a bit on the nose with consumers.

Executives at cosmetics giant Elizabeth Arden have blamed poor sales of Justin Bieber and Taylor Swift's fragrances for a huge slump in profits.

The company behind Bieber's perfume range for girls has suffered major losses over the last year, and bosses have blamed a decline in sales of the star's products, which include scents titled Someday and The Key.

Elizabeth Arden bosses also blamed the slump on low sales of fragrances by fellow pop star Taylor Swift, who has launched scents including Wonderstruck and Made of Starlight.

"The company had expected weaker sales comparisons due to the lower level of fragrance launch activity in fiscal 2014 versus fiscal 2013. (But) the decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated," a statment from the cosmetics company said.

Elizabeth Arden also produces fragrances for other stars including Britney Spears, Jennifer Aniston and Mariah Carey.


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