Morgan Tait is the NZ Herald's police reporter.

Tip Top rolls out natural icecream

Photo / Thinkstock
Photo / Thinkstock

Paprika, marigold flowers, spirulina and turmeric are among the natural colours and flavours that from today will replace artificial alternatives in Tip Top icecream.

The leading New Zealand brand has announced that only natural colours and flavours will be used in its 124 icecream products, after extensive market research found Kiwis overwhelmingly preferred natural ingredients.

Tip Top Group marketing manager Minna Reinikkala said the changes had been two years in the making.

"We have worked really, really hard to make sure the flavours taste the same as they used to, and we are pretty confident people won't be able to notice the difference," she said.

Ms Reinikkala said the changes would complement the New Zealand dairy, fruits and other local ingredients already used their icecream.

- NZ Herald

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter


© Copyright 2017, NZME. Publishing Limited

Assembled by: (static) on production bpcf03 at 26 May 2017 05:08:23 Processing Time: 479ms