In a live vote carried out during the show, 80 per cent of This Morning's viewers agreed hair on a woman's body was pretty much the worst thing she could do to society.
The subsequent dissection of this (ideally, non) issue has been widespread. So instead of dragging you through my own personal regurgitation, take a look at this comprehensive piece over at Daily Life.
Even good old Cosmo got into it, with a slightly defensive piece about shaving and being a feminist ALL AT THE SAME TIME. Even if, "Admittedly, Erin's bushy pits don't make pleasant viewing."
(Incidentally, Cosmopolitan UK is running a "feminism campaign" - Not quite sure how that would work, because... Cosmopolitan.)
Emer's original blog post over at The Vagenda is also worth a read, her observations interesting and well-expressed.
"I had some kind of half-formed idea that I chose to shave," she writes. "But when I started to sound out that idea logically, it rang hollow. If shaving was a choice, how come I didn't know a single post-pubescent female who didn't conform to it?
"How come I had never seen a woman's hairy leg on TV in any context other than as a hilarious joke?"
For the record, I shave my legs, AND under my arms. It's rote behaviour I essentially view as my choice. But actually - upon reflection - that choice is maybe more of a technicality. Because ultimately, even if I did decide to quit, the ramifications would shove a razor back in my hand eventually.
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What are your thoughts on female body hair? Do hairy legs and armpits on a woman horrifying to you? Why is it that women are given little choice but to shave, yet men are free to do as they please?