Facebook is testing a "pay to be popular" option in New Zealand so users can get noticed by their friends

The social network is currently offering some users a $2 "highlight" feature to ensure their posts are seen by more people.

It's one of several money-making drives being testing ahead of Facebook's listing on the stockmarket.

Recent figures have shown that only 12 per cent of users' Facebook friends see an average status update.

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The highlight feature will let users pay to have posts appear to more friends.

As well as being tested with some users in New Zealand, a free version is also being trialled to gauge users' interest.

Facebook said it was constantly testing new features.

Would you pay to be popular?