Last year's winners Bill and Anne Perry were named the 2016 Hawke's Bay Today Person of the Year for saying no.
The Waipatiki Beach Holiday Park owners were offered $600,000 per section if they carved up their historic piece of paradise.
But they had their eye on the bigger picture.
Last year it was announced their coastal hotspot would remain forever in public hands after a 2ha section of beachfront land was bought by the Napier and Hastings councils and Hawke's Bay Regional Council.
So what are the criteria for Hawke's Bay Today's Person of the Year?
Perhaps someone who has made a significant contribution to the Hawke's Bay community in terms of charity, fundraising or other non-profit organisation, or someone who has achieved remarkable success in their chosen business, career or sport.
Maybe a local who has demonstrated courageous or heroic actions.
For many it's been a tough year. But there's plenty of folk out there that have also made it an enjoyable year by the value they add to the community.
From a newspaper's perspective it's always a privilege to be able to round off the year on a salutary note.
We'll again handle the hard yards (like choosing the judges and eventual winner) and leave the easy task of nominating to you.
A judging panel to choose the eventual winner will be confirmed soon.
As of today, we're asking for nominations. These can be emailed to news@hbtoday.co.nz with a few sentences explaining why you have chosen to nominate that person.
The winner will be announced before Christmas.