A company that bottles bubbles has stepped in to put its support behind a Hawke's Bay man who defies bubbles.
Steinlager Pure has uncapped a sponsorship deal with Bay-born deepwater free-diver William Trubridge who is set to embark on another world record chasing dive, at his new home in the Bahamas, in three months' time.
While Mr Trubridge's deep diving achievements and record attempts (15 world records) have been recognised at home, his reputation has grown hugely internationally and the Kiwi brewers are keen to celebrate that.
"We're excited to get behind Will as he continually trains and challenges himself in his sport," Steinlager spokesman Michael Taylor said.
"He is an amazing New Zealander doing outstanding things on a world stage and epitomises the indomitable Kiwi spirit."