Last year, Taylor Swift was everywhere. You could barely turn a magazine page without seeing her face splashed across it - often alongside one of her high-profile boyfriends.
But fast-forward to 2017, and the situation couldn't be more different.
The 27-year-old hasn't been seen in public since February and it is truly baffling. How does one of the biggest pop stars on the planet stay hidden for months?
We haven't even been treated to a candid Instagram shot from Tay Tay since last November: all she's posted this year has been birthday tributes, some professional shots of her Super Bowl Weekend performance, and promo stills from her I Don't Wanna Live Forever video clip.
So where in the world is she? Writing and recording a new album? Privately recruiting new members for her girl squad? Has she hooked up with a secret new boyfriend?
Unsurprisingly, the ongoing situation has (pretty hilariously) sent Swifties into a tailspin.
After 2 Hours Lecture in a Classroom
Teacher : Any Questions!!
Me : Where is Taylor Swift??— Mahesh Vyas (@TheMaheshVyas) April 29, 2017
I hate to be dramatic but where tf is Taylor Swift and why is she in hiding— 10 GRAMMYS (@Swiftness13) April 28, 2017
i've been patient, but i can't do it anymore. WHERE IS TAYLOR SWIFT??— emily (@ColumbusSwift) April 22, 2017
Taylor swift hasn't been sighted since February.... how? Where on earth is she? IS SHE EVEN ON EARTH?— rachel (@FlawlessSwift89) April 28, 2017
all i wanna know is where tf is taylor swift hiding been going on too long now miss ya gurl come back pls— Ellen Rusk (@ellenrusk) May 1, 2017
Where THE HECK is Taylor Swift?!?!— Noelle (@Nooooelleeeeeee) April 29, 2017
Me: tries to sleep
My brain: Where is Taylor Swift?? Where is TS6? Will TS6 be country or pop? NO REALLY, WHERE IS TAYLOR SWIFT? pic.twitter.com/ZMolKwLG3S— Adri. (@swiftxgreys) April 26, 2017
Seriously where is Taylor Swift? How can she go 69 days without being seen? Doesn't she need sunlight??— Slaylor (@13swift1989) April 20, 2017
Let's play where in the world is Taylor Swift— Leighanne (@fearlessleigh) April 20, 2017
I miss Taylor Swift, maybe she's in bed, watching Netflix all this time and we are going crazy bc we have no idea where is she— dani -warrior- 35 (@lucysroses) April 19, 2017
Where is Taylor Swift? Is she okay? Is she alive? Did something happened to my baby? Are we ever gonna hear from her again?So many questions— R (@wheniIetyouin) April 19, 2017
WHERE IS TAYLOR SWIFT pic.twitter.com/Yt6wv6tgTK— isabella (@isabellacouch) April 19, 2017
Taylor, wherever you are: we miss you.