Last year, Taylor Swift was everywhere. You could barely turn a magazine page without seeing her face splashed across it - often alongside one of her high-profile boyfriends.
But fast-forward to 2017, and the situation couldn't be more different.
The 27-year-old hasn't been seen in public since February and it is truly baffling. How does one of the biggest pop stars on the planet stay hidden for months?
We haven't even been treated to a candid Instagram shot from Tay Tay since last November: all she's posted this year has been birthday tributes, some professional shots of her Super Bowl Weekend performance, and promo stills from her I Don't Wanna Live Forever video clip.
So where in the world is she? Writing and recording a new album? Privately recruiting new members for her girl squad? Has she hooked up with a secret new boyfriend?
Unsurprisingly, the ongoing situation has (pretty hilariously) sent Swifties into a tailspin.
Taylor, wherever you are: we miss you.