A caller then passed on the name and details of a person, who was named on-air and contacted by the hosts, with Kirby telling her she had "spectacular breasts".
The woman went on to explain that she was proud of her body, having struggled with a history of anorexia.
"I thought girls should be empowered, girls should show off their body if they love their body and I love my body, so that's why I Instagram it," she said.
After the call disconnected, Rickards followed up by saying: "Sorry if the word 'slut' offended you, but there's kind of no euphemism for that word. I guess you could say, 'used car with high k's'?"
She then continued: "Flashy on the outside, gross on the inside?"
The BSA found that the segment, which ran for approximately 15 minutes, showed a "severe lack of understanding of the standards" and had named and shamed the woman.
- nzherald.co.nz