The author announced the sneak previewon his blog, saying the except was actually an "old chapter", but it had never been published.
"It's old in that it was written a long time ago, predating any of the samples that you have seen," Martin wrote. "The first draft was, at any rate. I've rewritten it a dozen times since then."
The chapter is from The Winds of Winter, which is the second-to-last book in the series that inspired the hit television show.