"Maybe the sandwich shop owners thought it was funny, but it is not. It is very unfortunate that these kinds of attitudes still exist in New Zealand in 2017."
Toni Duder, spokeswoman for Rainbow Youth, was also appalled.
"This is really offensive and it is a good example of casual, everyday homophobia that is still going on out there.
"It is all good to have a laugh but not at the expense of other people. It is ridiculous."
Bun Mee Kiwi owners - who would only give their names as Mark and Saffron - said they had taken down the offending menu board and were having a new one updated, minus the reference to "poofs".
"The backlash has been quite shocking," actually," Mark said. "We have many gay friends and it is not a homophobic slur where we come from in the Pacific Islands.
"If we have offended anyone, we apologise."
In 2013 All Black Israel Dagg apologised for the use of a homophobic slur on Twitter.
Dagg used the word "fag" in a tweet to Auckland Blues player Brendon O'Connor.
After the comment caused a large online response he apologised for his poor "choice of word".