L&P rebrand brings chilli and lime flavour

The iconic Lemon and Paeroa bottle in the town of Paeroa. Photo / Supplied
The iconic Lemon and Paeroa bottle in the town of Paeroa. Photo / Supplied

The iconic Kiwi drink L&P is undergoing its biggest change in ten years with a new rebrand and a limited edition Chilli & Lime flavour.

"We know our L&P drinkers are always on the lookout for something 'a bit different,' and we believe the new flavour and the updated look continues to showcase L&P's cheeky and fun personality and innovative Kiwi spirit," said L&P marketing manager Angela Broad.

Broad says the unique new flavour will be perfectly timed for a summer tipple:

"The new L&P Chilli & Lime variant is fresh and exciting. It's a novel Mexican-inspired flavour that is on-trend and offers a refreshing taste for L&P drinkers who want to try something that excites their taste buds and senses. We think Kiwis are going to really get in behind the flavour, which at first seems a bit out there! It's especially refreshing for the summer months ahead."

The new flavour hits the shelves today, while the new look will be rolled out over the next couple of months.

Rebranded bottles will carry a new logo and a different shaped bottle including a map of New Zealand with "World Famous in New Zealand" embossed onto the bottle.

"Like getting kicked by a baby donkey." The new flavour will hit shelves soon.
"Like getting kicked by a baby donkey." The new flavour will hit shelves soon.

L&P came from humble Kiwi tradition in 1907 with lemon juice combined carbonated mineral water in the town of Paeroa. The company was bought by Coca-Cola Amatil NZ in the 1970s.

The town of Paeroa still features a huge bottle of L&P near the site of the original manufacturer.

- NZ Herald

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter

SIGN UP NOW

© Copyright 2016, NZME. Publishing Limited

Assembled by: (static) on production apcf03 at 03 Dec 2016 23:27:36 Processing Time: 402ms