Understanding the importance of sharing video content the manufacturers have equipped the car with two interior digital cameras that can record (and later share) the smiling happy faces of its passengers - because what's the point of having a car like this if everyone doesn't know about it?
Only 20 versions of the car will be made by the Italian company, and all of them were sold before it even debuted.
According to Lamborghini CEO Stefano Domenicali, the company's latest creation is meant to deliver "the freedom of a true open-top super sports car for a pure drive experience".
But for most of us, pictures are about as close as we'll get to that particular experience.