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Current as of 02/12/16 07:39PM NZST
Retail, Innovation and Manufacturing reporter for the NZ Herald

H&M - the countdown is on

H&M in midtown New York. The clothing chain is known for hip, budget fashion. Photo / Getty Images
H&M in midtown New York. The clothing chain is known for hip, budget fashion. Photo / Getty Images

The wait for shoppers is almost over with international clothing retailer H&M set to launch in New Zealand this Spring.

The brand, which is known for its fashion at affordable pricing, announced its first store location at Sylvia Park last year, prompting excitement from Kiwi fans.

The 2,300 square metre store will span two floors and house a selection of the latest styles as well as H&M classics.

Daniel Lattemann, sales manager for H&M New Zealand, said he was looking forward to bringing the brand to New Zealand.

"We are eager to open the doors to the first H&M New Zealand store later this year," Lattemann said. "We look forward to introducing fashion-loving H&M Kiwi customers to our exciting offers and we promise it will be worth the wait."

The store will open with H&M's Autumn Winter 2016 studio collection.

The multinational retailer is the second largest clothing retailer in the world and has more than 3500 stores in 57 countries.

H&M's planned New Zealand store opening follows the arrival of Topshop in Auckland in March last year, as well as a number of other retailers including Tiffany confirming expansion into New Zealand.

Sylvia Park is owned by property investment group Kiwi Property and has upwards of 12 million shoppers walk through its doors each year.

Chief executive Chris Gudgeon earlier said the company would be investing $7.7 million to accommodate the fashion giant as well as upgrading the surrounding mall area.

"We are thrilled to be opening New Zealand's first H&M store at Sylvia Park," Gudgeon said. "Consumers the world over have come to know H&M as a leading fashion giant, and to have secured their first New Zealand store at Sylvia Park is great news for shoppers," he said.

"We really believe in investing in Auckland's growth, and bringing H&M to Sylvia Park is part of our plan to create a truly world-class retail offer in an increasingly world-class city."

- NZ Herald

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