Sport Whanganui feels that more than ever, volunteers make up a key part of what is essentially a sport and recreation "workforce".
Their time is calculated to have an economic value of $728 million, based on Consumer Price Index figures from 2009.
"There continues to be a shortage of skilled people in the right roles, or skilled people having a thorough understanding of what's expected of them," said the release.
"This project is about RSTs, sports organisations and schools planning and collaborating more effectively."
Based on participation rates in sport, the RSTs feel this project will reach up to 800,000 people.
"The project will lead to growth of regional volunteerism, greater recognition and status in regional sports volunteerism, and a sustainable approach to the volunteer process taken by regional sporting organisations," said Sport Whanganui chief executive Danny Jonas.
"Sport Whanganui is proud to work with The Lion Foundation and collaborate with other RSTs on such an important project.
"[The foundation] has provided an opportunity to make a significant difference to the sporting system across a number of regions."