"You see Jamie out there, and the contribution he has made."
Rowe spoke with great pride of how the culture of the team has remained strong for all these seasons, having played in ten Heartland finals.
Everyone from the management team to the senior players had instilled that mantra, so every year when new players arrive, they feel a part of it.
"That flows on, it comes in and becomes a family," Rowe said.
"You make friends for life."
The skipper will now go on with his final games for the New Zealand Heartland XV to play NZ Marist and then tour Fiji in November, before calling it a career.
He experienced unparalleled success as an amateur player with an NPC Third Division championship win, five Heartland Meads Cup championships and one Lochore Cup victory.
Rowe was also named the 2010 and 2012 Heartland Player of the Year at the national rugby awards, and has been a fixture in the NZ Heartland XV, captaining the side since 2012.