Whanganui & Partners has been working with wholefood and specialty groceries chain Bin Inn which will open a Whanganui store on February 1.
"The people who own Bin Inn in Napier and some other stores in the franchise are opening a store at 200A Victoria Ave," Mrs Morris said.
"They'll be stocking lots of specialty products including vegan, gluten free, organics, superfoods, paleo and special dietary foods. The owners love Whanganui so much that they've decided to move here from Napier."
Another well-known franchise is set to announce a Whanganui outlet soon.
Mrs Morris says the Business Friendly Group she chairs is making a difference to businesses interested in establishing or expanding in Whanganui. The group works between the businesses and the Whanganui District Council to facilitate the consents process.
"When a new business comes to town and says what they want to do, I get hold of the town-planning experts, building experts and enviro-health experts at the council and we walk through the process," Mrs Morris said.
"We facilitate the consents process all the way through, whether it's one consent to put in another hand basin or multiple consents for a new development. We're facilitating ease around the process because it can be fairly daunting, particularly when there are multiple agencies involved."
Mrs Morris believes the "cutting the red tape" approach is paying off, with some major projects on the horizon for early next year.