"The whole community were searching the beach every day. They knew the beach really well, which freed up the police's time."
Police were initially called at around 11.15 am on Saturday to search for him, with a helicopter, coastguard, surf lifesavers and police search and rescue all working to locate the man.
The search has been ongoing since then.
Newell said they had two boats searching the coastline over the weekend and the same again on Monday.
He said there was large public involvement in the operation.
South Taranaki district councillor Brian Rook said on Saturday the missing man was about 30 and from South Taranaki.
Police thanked everyone who assisted with the search efforts over the weekend.
The death will be referred to the Coroner.