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Home / Whanganui Chronicle

Sarjeant Gallery trust chair believes anything is possible

By Dee Wilson
Whanganui Chronicle·
20 Feb, 2017 08:30 PM4 mins to read

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NEVER GIVE UP: Fundraiser Nicola Williams, chair of the Sarjeant Gallery Trust.

NEVER GIVE UP: Fundraiser Nicola Williams, chair of the Sarjeant Gallery Trust.

A framed quote by Albert Einstein hangs on the wall of Whanganui's temporary gallery Sarjeant On The Quay - "If at first the idea is not absurd, then there is no hope for it."

That says it all for Nicola Williams, chairwoman of the Sarjeant Gallery Trust.

Ms Williams, who has headed the trust for the past three years and been an active supporter of the Sarjeant Gallery redevelopment project for nearly 18 years, says the quote always inspires her to believe anything is possible.

Against all odds, the finish line is in sight for funding the redevelopment of the iconic gallery in Queen's Park with three-quarters of the $35 million target accounted for.

The challenge now is to raise a further $9 million before the end of December to release a $10 million central government grant from the Ministry for Culture and Heritage.

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This government funding recognises the national significance of the Sarjeant collection and the level of support from the private sector which has already contributed more than $10 million.

The Whanganui District Council is also contributing $5 million.

Ms Williams makes light of her own unpaid contribution, saying a strong network of supporters, an excellent fundraising strategy, a small but effective five-person trust, and outstanding gallery staff led by director Greg Anderson have brought the project to where it is today.

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Her "never give up" approach was ingrained at an early age by her mother, Pam Williams, founder of a successful Whanganui-based seafood company with trawler operations, a processing plant and an export arm.

"Her efforts showed me that perseverance and sheer determination will reap results and outcomes that other people might think are impossible," Ms Williams says. "She was a hard taskmaster but gave me very good business grounding."

She worked her way from the factory floor to the corporate board table, taking on the position as finance manager as a young mother in her early 30s, before being appointed a director.

She shifted to Taupo in 2002 and, after Wanganui Seafoods was sold in 1994, took on business development consultancy roles and remained active in the Whanganui community.

Discover more

Heritage values to the fore in Sarjeant project

20 May 05:00 PM

Her unpaid work has been motivated by a love of the area, strong family ties, and a genuine desire to give something back to the region, she says.

Although she studied art history at school, her love of art and culture came much later.

"During a business trip to New York in my 30s, I walked into an art gallery in Soho on a Sunday.

"All the staff were dressed in black and looked at me in what I thought was a judgmental manner - I felt terrified and walked out."

In the mid-1990s she was approached by a friend to become a corporate patron of the Sarjeant Gallery and talked into going along to a weekly artists forum.

"The artists were colourful characters, everyone was welcoming, no question was considered ignorant, and it completely dispelled the New York experience."

Her interest in the arts saw her take on the position as chairman of the Taupo Erupt Arts Festival for eight years between 2004 to 2012.

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A three-year stint as a Taupo District councillor also gave her valuable insight into the workings of local government which has been of huge help with the Sarjeant fundraising campaign.

When she was approached in 2013 to help raise $34 million for the re-development, she could not say no.

She says 2017 is a watershed year for the project with a lot of work behind the scenes preparing funding applications to various agencies.

Existing fundraising initiatives like the Thousand Stars programme and a Sarjeant Business Partners Initiative are being ramped up.

Ms Williams intends to spread the word on the international stage about the Sarjeant and its collection when she joins a group of New Zealand art collectors on an eight-day trip to China.

She is also taking up an opportunity to meet artists on the world stage at this year's Venice Biennale.

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"Museums and art galleries are a fast-growing sector worldwide, and I believe the Sarjeant redevelopment will see Whanganui become an intrinsic part of a New Zealand cultural trail for the visitor industry."

She says a leading local businessman told her early on in the fundraising campaign that philanthropy was dead in New Zealand.

"I believe we have already proven him wrong.

"When people are able to contribute to something as special and worthwhile as the Sarjeant Gallery project that will benefit future generations, they still dig deep in their pockets and reap wonderful rewards as a result."

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