Tucked away on Whanganui's Ridgway St is a hot in demand vintage inspired shop blaring tunes from the 1940s-50s and filled with bespoke rockabilly garments.
Rougetete Vintage Inspired started as a pop up stall about a year ago but after high demand the business transformed into a permanent store.
The shop is a reflection of the owner, Rougetete Bette, who is on a mission to fill the 1940's and 1950's gap in the River City and boost women's self-esteem.
Making all the clothes herself, she has created her own vintage reproduction brand known as Rougetete - meaning "red head" in French. She also imports some materials and brands from all over the world like Dotty and Dolly, Lucky 13 and Lindy Bop.
Ms Bette was born in Whanganui but grew up all over the world spending a decent chunk of her upbringing in Newport Beach, Orange County, California.