Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Outlet shop becomes fully fledged shoe store

By John Maslin
Whanganui Chronicle·
1 Dec, 2015 05:33 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

You could never accuse Amy-Lee Long of not putting her best foot forward.

Now, after a year operating the Kelly's Outlet shoe store in Victoria Ave, she has bought the business outright, rebranding it as Solely Grounded Shoes.

Her father Michael Long, who owns M and J Shoes in Feilding, is her business partner in the new venture.

"I'll be running the business on my own but with Dad's help," Long said.

But the purchase means the business is now a fully fledged shoe store.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Before the store stocked outlet products with a limited range of sizes. But now we're going into the latest fashions and I'll be stocking a full size range," she said.

Some brands she will be able to order in if other sizes were needed for a customer.

"I'm concentrating on men's and women's shoes. I'll certainly be building up the men's department, because there's simply no decent men's shoe shop in town.

Advertisement
Advertise with NZME.

"In women's shoes I'm looking at getting the Rieker brand as well as a few funky brands for the younger ones. We're also carrying an extensive range of accessories."

Long has divided the store in half, with the front half for display and the other area for storage.

She has also moved the counter away from the front entrance to the rear of the store and the shop features a new colour scheme.

She said she was confident with her decision to buy the business.

"With Ashley Jay shoes (in the Avenue) closing, it's left a gap in the market. And we'll be able to cater for people who may have problem feet or need wider fitting shoes.

"We've got an arrangement with Stevens Shoe Store in Marton, which specialises in shoes for people who have real problem feet."

Long is the fourth generation of her family to be involved in the footwear business.

"If Whanganui people want a different style of shoes or see a gap I can fill, they can come and see me."

Save

    Share this article

Latest from Business

Whanganui Chronicle

'Time to lead': Airline founder hands over to son after 40 years

Premium
OpinionAnne Gibson

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

Premium
Property

All rentals must meet five Healthy Homes standards by July 1


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Business

'Time to lead': Airline founder hands over to son after 40 years
Whanganui Chronicle

'Time to lead': Airline founder hands over to son after 40 years

Craig Emeny founded Air Chathams in 1984, alongside his wife Marion.

03 Jul 06:00 PM
Premium
Premium
Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works
Anne Gibson
OpinionAnne Gibson

Property Insider: Foodstuffs' $380m expansion with new Pak'nSave sites in the works

24 Jun 12:00 AM
Premium
Premium
All rentals must meet five Healthy Homes standards by July 1
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP