Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

New share ownership model needed to combat fragmentation in Māori farm incorporation

By Moana Ellis
Moana is a Local Democracy Reporter based in Whanganui·Whanganui Chronicle·
21 Dec, 2021 09:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Outgoing Ātihau-Whanganui Incorporation chairwoman Mavis Mullins. Photo / Quentin Bedwell

Outgoing Ātihau-Whanganui Incorporation chairwoman Mavis Mullins. Photo / Quentin Bedwell

LDR_STRAP


The outgoing Ātihau-Whanganui Incorporation chairwoman says one of the biggest challenges facing the Māori farming organisation is the ongoing fragmentation of shares.

Mavis Mullins says the whānau of more than 9000 shareholders and descendants is continuing to expand as individual families grow, and many shareholdings are being broken into increasingly smaller fragments.

She says continued fragmentation will affect decision making, identity, connection and the wellbeing of shareholder whānau.

"I hope we never end up at a place where everyone owns a little bit of nothing because of that fragmentation and the disconnection of our whānau," Mullins said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Increasingly they don't know home and so they read the stories but it's different to read it, to walk it and feel it.

"These are some of the bigger challenges for me. How do we keep our people close? How do we get them to feel like we do, increasingly passionate and protective of what we have?"

Mullins said existing tools to prevent fragmentation, such as whānau trusts, were not a sustainable solution because as individual families grow, their whānau trust membership also expands.

The problem would just be passed to future generations unless the issue is addressed now.

Advertisement
Advertise with NZME.

"It's going to take some strong leadership, some very smart thinking, and then I guess it's whether or not whānau are going to be brave enough. Is this about shareholding or is this about whakapapa?

"What we have is only half working. We do need a new model – something that is going to continue to hold fast to the kaupapa that is our legacy but that has that kind of flex to encompass who we are and what we are."

Ātihau-Whanganui, which owns 42,000 hectares of farmland from Ohakune to Whanganui and is one of Aotearoa's largest farmers, has tested new ideas around benefit distribution which focus not only on dividends but also charitable support, Mullins said.

In the last financial year its charitable arm distributed more than $364,000 through 549 grants to advance the education, cultural aspirations, health and wellbeing of shareholders and descendants – an increase of 120 grants and $78,000 on the previous year.

Discover more

Kahu

Ātihau-Whanganui Incorporation chairwoman retiring

08 Dec 10:25 PM

Ātihau operation adapts to deal with Covid's impact on markets

06 Dec 04:00 PM

"Even if you are the tiniest of shareholders, you're not excluded from benefit," Mullins said.

"I think it's fantastic and when we see what's coming out the other end, in terms of outcomes for our grant and scholarship recipients, our marae, our kaumātua, it's heart stuff. It's about strengthening and supporting our cultural footprint."

Ātihau-Whanganui Incorporation farms 70,000 sheep, 4000 beef cows, 700 dairy cows and 3000 beehives on its whānau farms.

Mullins announced just before this month's annual general meeting that she would step down as chairwoman at the new board's first meeting. She has been an elected board member for about 16 years, eight of them as chairwoman. She will see out her term as a board member for the next year.

At the AGM, Keria Ponga and Te Tiwha Puketapu vacated their seats on the board due to rotation but were re-elected. Other board members are Che Wilson, Whatarangi Murphy-Peehi, Rāwiri Tinirau and Shar Amner, with independent members Joe Hanita and David Nelson.

Save

    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

Ngāti Rangi’s whānau housing push

17 Jun 03:02 AM
Whanganui Chronicle

Major North Island farming business appoints new boss

16 Jun 09:12 PM
Whanganui Chronicle

Family escapes devastating house fire as community rallies support

16 Jun 06:08 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

Ngāti Rangi’s whānau housing push

Ngāti Rangi’s whānau housing push

17 Jun 03:02 AM

'This is an iwi-led solution – an investment in ourselves and our communities.'

Major North Island farming business appoints new boss

Major North Island farming business appoints new boss

16 Jun 09:12 PM
Family escapes devastating house fire as community rallies support

Family escapes devastating house fire as community rallies support

16 Jun 06:08 PM
Whanganui East gains new GP clinic

Whanganui East gains new GP clinic

16 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP