Having staff locked down in Whanganui during Covid-19 alert level 4 and 3 convinced a Palmerston North-based company to open up branch in the River City.
Hireways director and owner Tim Hart said three of its sale reps who are based in Whanganui did a bit of homework during the Covid-19 lockdown and got support from local businesses.
"They had very positive reactions," Hart said.
"They did a bit of a report and sent it through. They worked out of an office down by the river. Over Covid-19 they proved to us this works. It saves them commuting over each day."
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Hireways hires out machinery such as dump trucks, excavators and rollers as well as small tools and machines for DIY projects at home.
Hart was a originally a farmer in Palmerston North, but sold up and started Hireways in 1998.
After finding a suitable building on Heads Rd and tidying it up, the Whanganui store was opened last Tuesday.
Hart said the reception had been very good so far.
He sees a bright future for the town as projects like the port rejuvenation come up.
"There's a lot of potential in Whanganui. I think it's a good timely move. There's a lot starting to happen and Whanganui has really gone forward in the last 20 years I've been watching it."